Approach
Every visual decision should feel intentional, from the typography to the final print finish.
01 / Introduction
Graphic designer shaping identities that feel unmistakably human.
I create visual systems for brands, packaging, print, and editorial experiences with clarity, calm, and a strong sense of rhythm.
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Branding • Packaging • Print
01
About
I build visual systems with a calm point of view and a sharp sense of rhythm.
I’m a graphic designer with experience delivering thoughtful creative solutions across branding, packaging, editorial design, and print. My work is rooted in clarity, balance, and a strong sense of visual rhythm.
Whether it’s a logo system, a retail package, or a full campaign suite, I aim to create work that feels premium, memorable, and built around the audience’s needs.
Focus
Brand identity, packaging, print collateral, and visual storytelling.
Tools
CorelDRAW
Illustrator
Photoshop
Figma
InDesign
02 / Services
Selected disciplines.
Brand identity
Systems for logos, environments, messaging, and tonal direction.
Packaging design
Tactile, retail-ready solutions that balance cultural context and market presence.
Print design
Editorial layouts, brochures, booklets, and premium collateral with a refined finish.
Social & digital
Campaign visuals and digital assets with a polished editorial feel.
03 / Selected work
Projects shaped with intention.
Theem
Group of Institutions
A comprehensive design system for an educational brand balancing credibility with youthful energy.
Project Overview
Theem Group of Institutions required a cohesive brand identity that would resonate with both students and parents. The challenge was to create designs that felt modern yet approachable for educational settings.
Challenges & Solutions
- Challenge: Unifying multiple campuses under one brand
- Solution: Created versatile brand guidelines adaptable across all properties
- Challenge: Balancing corporate professionalism with youth appeal
- Solution: Used vibrant colors with elegant typography
Results
✓ 40% increase in brand recognition | ✓ Enhanced campus engagement | ✓ Professional event presence
V.jay
Agarbatti Products
Premium packaging systems developed for a contemporary retail market while preserving cultural warmth.
Project Overview
V.jay needed premium packaging designs that would stand out on retail shelves while maintaining brand consistency across their diverse product line.
Design Approach
Developed a flexible packaging system that accommodates multiple product variants while maintaining visual cohesion. Used traditional motifs with modern design sensibilities.
Results
✓ 12 product variants designed | ✓ Retail shelf prominence | ✓ Premium market positioning
AL Ajwa
Sweet Farsan & Bakery
Traditional sweets translated into a contemporary, premium packaging language for modern shelves.
Project Overview
AL Ajwa needed modern packaging for traditional sweets that would appeal to contemporary consumers while honoring heritage.
Creative Direction
Blended traditional Indian design elements with minimalist modern aesthetics. Used warm colors and elegant typography to convey premium quality.
Results
✓ 8 product lines designed | ✓ Premium market appeal | ✓ Strong brand identity
Misora
Premium Print Solutions
Elegant print systems for luxury-facing brands, designed to feel polished and quietly premium.
Project Overview
Misora required sophisticated print designs that convey luxury and professionalism.
Results
✓ Premium brand positioning | ✓ Elegant visual identity
04 / Notes
Selected client reflections.
“Sarfraz transformed our brand identity completely. The work feels strategic, polished, and deeply considered.”
05 / Journal
Notes on making visual systems feel durable.
The psychology of color in packaging
Understanding how color influences perception can shape the entire emotional response to a brand.
Building a brand identity that lasts
A thoughtful brand system is more than a logo; it is a framework for consistency and trust.
Typography that carries atmosphere
Good type choices not only communicate but also steer the tone of the whole experience.
06 / Experience
Selected time spent shaping visual language.
2016 — Present
Independent Graphic Designer
Working with clients across branding, packaging, print media, and campaign visuals with a focus on quality and thoughtfulness.
2015 — 2016
Harmony Media
Created motion, title, and compositing visuals for broadcast and digital media platforms.
2014 — 2015
Plastopack
Focused on packaging and print collateral with a strong emphasis on visual structure and production-ready design.
07 / Contact
Let’s make something memorable.
I’m available for collaborative branding, packaging, and visual design work that needs both elegance and purpose.
sarfaraz@vectorfox.in
+91 9702674002
C/98, 1st Floor, Mek Industrial Estate, Opp. Fire Brigade, Mumbra, Dist. Thane-400612
LinkedIn
Behance